Level Up

Habit App · iOS Concept / Case Study / 5-Day Sprint (2025)

Habit App · iOS Concept / Case Study /
5-Day Sprint (2025)

Overview

A game inspired habit tracker designed to help users build better habits without the pressure of perfection.

The Concept

I designed this concept to explore how positive reinforcement and flexibility can improve habit building experiences. Instead of punishing missed days, Level Up celebrates progress, small wins, and long-term consistency.

Live Prototype

Research

To understand habit-building behaviors, I conducted user interviews and a survey with busy professionals who had tried, and abandoned other habit tracking apps.

participants

5 Interviews + 10-Person Survey

criteria

Busy professionals, ages 25–40, who had tried at least two habit tracking apps in the last year.

persona

Jordan, 28 · Marketing Specialist

Wants to build routines that support mental clarity and focus.

motivators

Feel accomplished without needing everything to be perfect

Build routines that support mental clarity and focus

Gamified experiences that feel fun and low-pressure

Frustrations

Overthinks productivity tools and ends up abandoning them

Gets discouraged when a streak is broken

Feels like their potential is limited by perfectionism and distraction

The Solution

I mapped 4 core flows to showcase the user journey, Onboarding, Add Habit, Dashboard, and Progress.

I designed to remove friction at every step and reinforce momentum.

I mapped 4 core flows to showcase the user journey, Onboarding, Add Habit, Dashboard, and Progress.

I designed to remove friction at every step and reinforce momentum.

Allows users to create an account or log in to their existing one.

Impact

Users reported feeling less judged and more in control as Level Up celebrates their progress with no added pressure.

Final Thoughts

Level Up confirmed that simplicity matters more than clever features. Emotional design, tone, animations, and feedback drive motivation more than functionality alone.

The best habit tracker isn’t the one with the most features, it’s the one that makes you want to come back tomorrow, even if you missed today.

Level Up confirmed that simplicity matters more than clever features. Emotional design, tone, animations, and feedback drive motivation more than functionality alone.

The best habit tracker isn’t the one with the most features, it’s the one that makes you want to come back tomorrow, even if you missed today.

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Ricky Roacho

Independent Product Designer.

Currently taking on selected projects for 2026.

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Designed with intention.

Ricky Roacho

Independent Product Designer.

Currently taking on selected projects for 2026.

Navigate

Home

Work

About

Contact

Socials

Medium

X / Twitter

Designed with intention.

Ricky Roacho

Independent Product Designer.

Currently taking on selected projects for 2026.

Navigate

Home

Work

About

Contact

Socials

Medium

X / Twitter

Designed with intention.