featured client work
A clearer digital path from first visit to first class.
lead product designer / marketing website / 2026
Overview
Magennis Academy needed a website that would help prospective dancers and families quickly understand the Academy, explore its classes, and know how to take the next step.
Working directly with the owner, I led the content structure, UX/UI design, responsive system, Framer implementation, and production launch.
Goal
Create a clear and welcoming digital home for the Academy, one that communicates its experience, class offerings, and values without overwhelming prospective families.
Audience
Prospective students and parents comparing class options, learning about the instructor, or deciding whether to contact the Academy.
Outcome
& Next Steps
Magennis Academy now has a live, responsive website that clearly introduces the business, presents its classes, and gives prospective families a direct path toward contacting the Academy.
The next step is to validate the experience with prospective students and parents. I would ask participants to find an appropriate class and determine how to contact the Academy, observe where they hesitate, and use those findings to refine the navigation, class descriptions, and calls to action.
